We facilitate the integration of new media in school curricula through project-based learning experiences that aim at the development of media literate graduates. The media literacy standards and concepts on this page make up the bedrock of our process. For more behind the ideas in our foundation see media literacy links.
Supporting inquiry, self-expression & participation in the digital age
Media literacy provides a framework to access, analyze & evaluate and create messages in a variety of forms — from digital text to web-based multimedia. It builds an understanding of the role of media in society as well as essential skills of inquiry and creative self-expression necessary for citizens of a 21st century democracy to reflect on the role of media in their lives and take action in their media environment.
"(Digital and media literacy is) a constellation of life skills that are necessary for full participation in our media-saturated, information-rich society." - Digital and Media Literacy Plan of Action, Renee Hobbs
Unpacking the idea of Media Literacy
The following are based on concepts defined in the Related Standards in the left column.
- All media messages are created by people
- Every author has a unique point of view (POV) that affects their media making decisions (what's recorded, what's left out) - therefore all media messages are unavoidably biased or reflect someone's POV
- Every audience is unique - we decode media messages according to our POV
- Each medium, tool or technology used for communication have strengths and limitations for communication that affect how messages are constructed and how they are consumed
- Media messages affect how people see the real world and see themselves