5 Key Concepts of Critical Media Analysis (1997).

Informed by long-standing curricula in Canada, England, and Australia, U.S. educators at the 1993 Media Literacy National Leadership Conference agreed upon the following concepts that should be included in the analysis of media messages (Hobbs):

  • Media messages are constructed
  • Media messages are produced within economic, social, political, historical and aesthetic contexts
  • The interpretative meaning-making processes involved in message reception consists of an interaction between the reader, the text and the culture
  • Media have unique 'languages,' characteristics which typify various forms, genres and symbol systems of communication
  • Media representations play a role in people's understanding of social reality
Formal Standard Name: 
5 key concepts of critical media analysis (1997)
Standard Type: 
Core Principles of Media Literacy Education (CPMLE)
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