At any level within K-12 schools we begin the Public Service Announcement production process with the following:
4 questions for PSA Producers
- What is the issue you want to change?
- Who is the audience that can help you make that change?
- What do you want that audience to do?
- What tone will you create with the elements of video (images, sounds & words) that will move your audience to take action?
Foundations of the PSA production process
Students watch examples of professional and student-produced PSAs (left), research their issue, establish a position on the issue and decide on a tone, write persuasive essays, then adapt their writing into video scripts using storyboard graphic organizers (left). From that point, students are usually broken into production groups where they either produce their own PSA, or work on discreet parts of a collaborative whole-class PSA. This process can is customized for whatever a class is ready for, equipped for, and excited about. Along with the projects below, we've listed unique elements of each.
Suggested Process for Producing Class PSAs
- Define the problem/solution
- Deconstruct examples of PSAs to understand choices (media & tone)
- Decide as a class what you want to say (tone, outline of content, and beginning middle end, and establish production groups)
- Write script(s)
- Adapt scripts into storyboards
- Collect the media (I will help you collect video, audio, etc in small groups)
- Edit (In small groups collaborating with teachers/professionals as needed)