Media literacy provides a framework to ACCESS, ANALYZE, EVALUATE and CREATE messages in a variety of forms — from digital text to web-based multimedia.
Media Literacy builds an understanding of the role of media in society as well as essential skills of inquiry and creative self-expression necessary for citizens of a 21st-century democracy to reflect on the role of media in their lives and take action in their media environment.
“(Digital and media literacy is) a constellation of life skills that are necessary for full participation in our media-saturated, information-rich society.” – Digital and Media Literacy Plan of Action, Renee Hobbs
5 Key Concepts of Media Literacy
- All media messages are created by people
- Every author has a unique point of view (POV) that affects their media making decisions (what’s recorded, what’s left out) – therefore all media messages are unavoidably biased or reflect someone’s POV
- Every audience is unique – we decode media messages according to our POV
- Each medium, tool or technology used for communication have strengths and limitations for communication that affect how messages are constructed and how they are consumed
- Media messages affect how people see the real world and see themselves
National Movement for Media Literacy
Rhys Daunic of TMS was a board member of the National Association for Media Literacy Education from 2009-2016, and TMS remains an organizational member and supporter. NAMLE is the long-standing hub of a broad coalition of constituents advocating for critical thinking and effective communication for empowered media participation. Join at NAMLE.net (FREE!) and participate in National Media Literacy Week!