About TMS

Est. 2001, The Media Spot promotes media literacy through collaborative media productions, K-12 staff and curriculum development, and partnerships with environmentally and socially progressive organizations.

See How We Work

TMS Founder Rhys Daunic

Rhys specializes in developing project-based media literacy learning experiences. He prides himself on being able to engage and collaborate with a broad range of personalities, learning styles, contexts, content, and comfort-levels with media.

Rhys has especially enjoyed opportunities to participate in meaningful media production experiences within intergenerational learning contexts. Notably, developing curricula with students and staff in NYC schools, creating media social action campaigns with international graduate students and their professors, and facilitating collaborative videos produced by elderly and young campers working together to document learning experiences in nature.

Rhys has been visiting faculty at Columbia University Teachers College, The Summer Institute in Digital Literacy (University of Rhode Island), and the Salzburg Academy on Media and Global Change. He has served on the Executive Board of the National Association for Media Literacy Education (NAMLE), and the editorial board of the Journal of Media Literacy Education.

Rhys helped his family create The Generation Connection, a non-profit intergenerational summer camp focusing on media literacy and the environment, and as TMS was taking shape, he co-created Dtek Digital Media with Andy Hieb, who played a critical role in establishing The Media Spot.

He has an M.A. in Media Studies from The New School University and a B.A. in History and Film Studies from Washington University in St. Louis where he played on the varsity basketball team.

Published writings by Rhys


The beginning