TMS collaborates on Sustainability Innovation Institute

Rhys Daunic collaborates on creative deveofor the Elk Coast Institute for Mindful Sustainable Innovation.

The Media Spot and The Generation Connection have been working closely with a world-renowned physicist on bringing together a broad array of innovators dedicated to global sustainability in the coastal woodlands of remote Northern California.

Rhys Daunic of TMS, and Ann and Joel Daunic of The Generation Connection (TGC), worked closely with Peter Eisenberger, (co-founder of Global Thermostat), and chief operating officer Cory Smith on crafting the initial messaging and establishing the Elk Coast Institute for Mindful Sustainable Innovation (ECIMSI). Our experience collaborating on TGC camps in the past — immersing diverse groups in nature to learn from each other, bond and develop media narratives — was useful in helping Eisenberger articulate and share his vision, imagine programming, and draw inventors, scientists, professors, economists, elders, artists, climate change educators, media literacy educators and others to Elk, CA for the inaugural meeting of innovators in 2015.

From the ECIMSI website

ECIMSI connects current and future environmental innovators with each other while immersed in remote Northern California coastland to develop and foster global sustainability efforts that harmonize the needs of humankind with Earth’s natural ecosystems.

The institute’s mission is to establish and nurture a broad network of innovators, as they develop practices that allow them to disconnect from traditional paths of innovation and approach designing our future within a new paradigm for solving problems through collaboration and compassion.

These innovators will focus on targeting high-leverage solutions capable of producing widespread positive “butterfly effects” on both human and Earth systems, which will define the path we take in the Anthropocene Era.

Read more about the Institute’s progress at

By The Media Spot

The Media Spot collaborates with educators to integrate media literacy education into a variety of learning environments.